Marketing is SO important

We've had a couple of months worth of sales this year and it's ben pointing our some trends. The one that stands out is how the strawberry wine is selling less than we expected. This is completely puzzling because it really is so versatile as a base for spritzers, sangrias, etc. We decided to try a couple of things that would raise the profile of this wine. Our 'Buy the Glass' add-on to our sales license gives us a fair degree of flexibility. The first approach was to offer 8 oz spritzers for $3. Though we made next to no money on these, the hope was that people would be inspired to buy the wine and make spritzers at home. Sales, however, were tepid at best. Time for Plan B. Claire and I sat down one afternoon and started researching sangria recipes. After a couple of hours of taste testing (yes, our job sucks, but we will persevere) we hit on what we think is the perfect balance that registered 10% alc/vol. After crunching the numbers (not as easy as you would think after an afternoon of testing), we came up with the price point of $11 for 750ml. We'll start with 10 cases and see how it goes. It's a little extra work, but I think if we put in the time, we'll eventually get people to realize how awesome the strawberry really is. Never stop experimenting. ---------------------------------------------------------------------------------------------------------- Louis Gaal is the winemaker (and spouse of the ever patient Claire Faguy) at Blue Gypsy Wines in Oxford Mills, Ontario Canada, 45 minutes south of Ottawa. You can find this raving lunatic using the BlueGypsyWines Facebook or Twitter account. Visit them on the web as well at www.BlueGypsyWines.com


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