Build it and they will buy

As mentioned in earlier posts, our strawberry wine is our lowest sales volume product. We really don't know why, but one of the things we do is suggest that it serves as an excellent base for sangria. Despite this advice, people keep passing it over. Well. We finally decided to see what the react would be if WE pre-mixed the sangria and sold it as a just-add-soda-or-ice product. The results were impressive. In one weekend, we sold more bottles of sangria mix than we have strawberry wine in 2012. The convenience factor, coupled with the ability to taste the end product drove the sales. The peachy colour resulting from the dilution of the strawberry wine with cranberry, orange and lemonade. The alcohol level settles nicely at 10% thanks to the addition of rum and triple sec (less if you add soda or ice). Icing sugar rounds out the drink by adding a touch of sweetness. Amazing how the package appealed to so many people in the first weekend of sales. The recipe is no secret, so if you would like it, please drop us a note at info@bluegypsywines.com with the subject: "Sangria Recipe". We're happy to send it to you by email at no charge. Otherwise, you can drop by the farm in Oxford Mills, Ontario on Saturday 11-6 or Sunday 12-5 and pick up a bottle or 3 of sangria mix. Also available online for shipment to all points in Canada. Details at www.BlueGypsyWines.com and browse the store. ---------------------------------------------------------------------------------------------------------- Louis Gaal is the winemaker (and spouse of the ever patient Claire Faguy) at Blue Gypsy Wines in Oxford Mills, Ontario Canada, 45 minutes south of Ottawa. You can find this raving lunatic using the BlueGypsyWines Facebook or Twitter account. Visit them on the web as well at www.BlueGypsyWines.com


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